A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will make sure that you already own the mark, is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. The third party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.
Social media is an imperative resource for many businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Observe venue’s policies for more information. However, I have discovered that when you complain for you to some social media site for these wrongdoing and claim that another is definitely your brand without permission, the sites administrator responds with a request of proof of ownership of your subject brand. A trademark registration gives compelling evidence of brand ownership.
Registering your mark shows a dedication to your logo and shows your customers that pledge. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a site name that is identical or similar for your own trademark.
Trademark registration can work for as long as you continue using the mark in commerce. Usually are some businesses that have registered trademarks that happen to be over a hundred years old.
Trademark registration may end for company. However, there are lots compelling benefits of protecting your brand since you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark renewal service in India registration.